If you’ve ever struggled to get customers to say YES to your product or service, you’re not alone. Most business owners spend more time worrying about marketing tactics than about the offer itself.
Alex Hormozi, in his best-selling book “$100M Offers”, says something powerful:
👉 “If your offer is irresistible, people will feel stupid saying no.”
But what does that mean for your business here in Nigeria (or anywhere else)? Let’s break it down.
1. Price vs Value: Stop Competing on Price
Many business owners try to win customers by offering the cheapest prices. But Hormozi argues that value beats price every time.
Example:
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Instead of just selling a ₦50,000 website, imagine you package it as:
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A complete business website
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1-year free hosting
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Free business email setup
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Plus a quick guide on how to get your first 1,000 visitors
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Suddenly, your ₦50,000 looks like a steal compared to what customers get.
2. The Value Equation: Make It a No-Brainer
Hormozi breaks value into this formula:
Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)
In simple terms:
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Show customers the big dream result your product brings.
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Make them believe it will actually work for them.
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Deliver results faster.
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Reduce the stress, learning curve, or sacrifices needed.
Ask yourself: Does my offer increase the dream outcome and reduce effort? If not, tweak it.
3. Stack the Bonuses
Irresistible offers don’t stop at the main product. They come with bonuses that answer customer objections.
For example:
If you sell business coaching:
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Main offer: 4-week coaching program
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Bonus 1: Free business plan template
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Bonus 2: 30-minute one-on-one strategy session
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Bonus 3: WhatsApp group for accountability
Each bonus removes doubt and builds trust.
4. Create Scarcity and Urgency
An offer without a deadline is just a suggestion.
Hormozi emphasizes scarcity (limited spots) and urgency (limited time).
Example:
“Only 10 business owners will get this website + free hosting package this month. Once slots are gone, price goes up.”
This pushes people off the fence.
5. Apply It to YOUR Business Today
Don’t just read about irresistible offers—create one.
👉 List your current product/service.
👉 Write down 3 bonuses you can add that increase value but cost you little.
👉 Decide on a scarcity/urgency trigger.
👉 Reframe your pricing around value, not cost.
Final Thought
Alex Hormozi built $100M businesses by focusing on offers, not ads. If you make your offer so good that customers feel silly saying no, marketing becomes 10x easier.
🚀 The question is: How can YOU apply these principles to your business today?
✅ CTA (Call-to-Action)
Want help creating irresistible offers for your business? Whether it’s your website, branding, or digital marketing—let’s work together to make customers say “YES” without hesitation.
👉 Contact SCRIP-TECH SOLUTIONS
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